Wix Online Store Review Worth Your Time and Money?

An online store can be added with only one click. The store-related menus are well structured and it’s quite easy to understand. Help texts are usually just one click away.

Wix offers a wide variety of professionally designed templates for online stores. These designs are also optimized for mobile devices. An editor allows you to tweak the presentation for both desktop and smartphone versions individually. This is great but as the mobile version isn’t always 100% perfect, you sometimes need to readjust it a little.

Wix’s SEO options are quite good, you can customize page titles, meta-description and the URLs for both regular and product pages. The SEO Wiz, which automatically creates SEO patterns for your site pages based on SEO best practices, is also handy. Be aware that images file names are automatically changed by Wix.

If you have a multilingual store, you’ll be able to set up language-specific versions of your website, for example using a subdirectory for each language. However, this feature would be massively improved if you were able to fully customize page URLs, which is currently not possible. More information here.

Product images with zoom function, overview and detailed description. It’s possible to add expandable ‘info sections’ to include product details, size charts, shipping information etc. A ribbon with customizable text can be added promoting “Bestseller” or “New” products. You can also edit some elements of the design (colors, fonts, button styles etc), and even add a Wishlist function. Videos are now also available in the product view.

Different colors, sizes and other individual variants are possible. All of these variations can be edited individually. Allows up to 6 product options (size, color, material) and 100 option choices (small, large, green, cotton). It’s also easy to offer customizations (e.g. engravings) – you just need to add a custom text field.

Products are saved to a digital shopping cart. You can customize the icon, design, layout and text of the shopping cart page. There’s even abandoned cart recovery emails available on all ecommerce plans.

User ratings widgets can be added via the Wix App Market, but these are very basic.

SKUs can be added, even for your variants.

PayPal and a decent variety of credit card processors (Stripe, Square) are supported. There’s even Wix’s own payment gateway called Wix Payments. Take a look at our full review of Wix Payments here. Depending on where you’re located, you can also offer Buy Now, Pay Later solutions such as Affirm, Afterpay and Laybuy.
Customers can check out on your own domain without being redirected to an external page. Offline payments are available too (cash, cheque, wire transfer). Bricks-and-mortar stores in the US can take advantage of Wix POS (Point of Sale), powered by Wix Payments. Additionally, POS payment via Square and SumUp is also supported. Further information on Wix’s payment gateways.

You can offer different types of digital downloads: ebooks (40 MB), images (50MB), music (100MB) and zip-files (1 GB). Buyers will receive links to download their digital products on the Thank You page of the Checkout, along with an emailed link that will last for 30 days. While Wix eCommerce lets you sell product subscriptions, unfortunately this isn’t available for digital products.

The entire store is secured with SSL-encryption (https).

Surprisingly, Wix has this great feature hidden in their app market. It’s a free add-on and allows your users to see their recent orders, bookings, account and payment settings.

Give your customers a discount, either as a percentage, fixed amount, free shipping or buy X get Y free. You can also set an expiration date.

Shipping costs can be set per country or region (i.e. countries grouped together). Choose from flat rates, rate by weight, rate by price/product, or offer free shipping. If you are a US-based merchant, you can even have real-time shipping based on USPS calculations. This will make the shipping cost calculation much easier. Integrates with fulfillment providers like Shipstation, ShipBob, and MultiOrders. These apps require the Business plan or above. Alternatively, you can set up custom fulfillment to trigger email orders to your own fulfillment providers.

Local delivery (based on postcode or radius) and local pickup are also possible.

Wix Stores works with dropshipping platforms such as Modalyst, Spocket and 365Dropship, as well as print on demand providers Printful and Printify. This allows you to offer products in your store without dealing with the actual fulfillment and shipping. Learn more about dropshipping in Wix. Requires Business or above.

Set individual tax rates for each country worldwide. You can set different tax rates for individual states. Allows you to include VAT prices on your product pages, or add them at checkout. Using the Avalara app you can get automatic tax-rate calculations (Business Unlimited and Elite).

Wix gives you an overview of your articles in stock. Once you run out they can’t be ordered anymore. Wix will automatically send a dashboard and mobile app notification when that happens.

There are four types available: order placed, digital product order, order shipped and order ready for pickup. You can customize your logo, titles and footer description.

Via the Wix Store Manager you can import your product data in CSV format. It’s also possible to import products from other ecommerce platforms using Cart2Cart (note that they will charge a fee to do this).

Exporting the product data is also possible.

You can integrate Google Analytics on your website for sales tracking. It’s also possible to add any other tracking code (e.g. AdWords) to your “Thank you” page. Wix eCommerce’s inbuilt reports are pretty in-depth, and include sales over time, sales by item, sales by billing location and more. You also get traffic, behavior and contact reports. Custom ecommerce reports are only included in the Business Elite plan.

Order export via CSV file is available. This will allow you to import them into any accounting software. Wix’s app market also provides some invoicing solutions, although you can also use its own Wix Invoices solution, which is part of its add-on Ascend by Wix product suite.

Support at Wix is available via their help-center, including detailed and well explained articles, their community forum and telephone. Live chat is also available 24/7 in English. Answers to emails are usually prompt, but sometimes it can take a couple of messages until the issue is resolved. Find out more in our support test.

Wix is great for the complete website newbie!

Artwork displays nicely and although getting the pricing app to do what I wanted was not as easy as I’d hoped